You're flat out running the store. The marketing never gets done.
Belta watches what's happening in your store and runs the marketing for you — scratch-and-reveal Treats that capture customers, weekly promotions, competitor responses, your own page customers can land on. All from one place.
14-day free trial on Growth · No credit card · Cancel anytime Built in Australia · Real Australian support · Fast replies from a real human
belta intelligence engine
The problem
Why running a food business eats your day
Most owners we talk to are running their store on paper, WhatsApp threads, and gut feel. There's no time left to grow it — and the tools they have don't connect to each other.
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The day-to-day is manual
Stocktake on Sundays. Roster by WhatsApp. Real COGS is a guess. You know what you paid your suppliers, but you don't know what each item actually costs to make.
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Marketing is whatever's left
You sit down Sunday night to "do social." You post a generic photo. It gets a few likes. A customer walks in, pays, leaves — and you'll never reach them again.
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Nothing talks to each other
Square does payments. MYOB does books. Hootsuite schedules posts. None of them know what's actually happening on your floor today — what's selling, who walked in, what your competitors just launched.
That's what Belta is for.
How it works
The loop your store has been missing
POS handles payments. Accounting handles books. Schedulers post to Instagram. None of them know what's happening on your floor right now — so none of them can use it. Belta does. That's the whole product.
01
Staff log work
Batches, deliveries, hours — on the kiosk and staff app
→
02
Live data
Inventory, COGS, wages, revenue — up to the minute
→
03
Weekly scorecard
Every Monday — revenue, costs, profit, explained
→
04
Content Studio
A month of reels, Treats & offers — built from your data
→
05
Treats → customers
Customers unlock offers, leave their email — your CRM grows
↺ Customers come back. More staff actions. The loop closes.
Run the store · Starter $49/mo
Run the store with one app — not five
Belta replaces the spreadsheets, WhatsApp threads and clipboard counts. Live data, your numbers every day.
The kiosk
Your store keeps track of itself
Staff tap what they just did — batch made, delivery in, stock opened. Ten seconds, no training, logged forever.
Staff app
Roster, payslips, hours — on their phone
Staff see their shifts, set availability, swap with a tap and pull their own payslips. No more roster on the fridge door.
Every clocked hour flows straight into the Wages line on your scorecard — worked out for you.
My week● On shift
Today · Sat11:00 – close
Thu5h 30m
Wed6h 00m
Mon4h 15m
Hours this week22h 45m
→ Wages on scorecardauto
Inventory & live COGS
Know what each item costs
Set your recipes once. As staff log batches and the POS sells units, Belta deducts ingredients and shows the real cost of every product.
Weekly scorecard
Monday morning, one screen
Revenue by day and by channel — POS, Uber Eats, DoorDash — with COGS, wages and profit worked out. No spreadsheets, no accountant call.
app.belta.ai/app
Live
Revenue
$8,420
Gross margin
71%
In my pocket
$1,180
Day
🏪 POS
🟢 Uber
🔴 DoorDash
Total
Mon
$760
$150
$40
$950
Tue
$720
$130
$35
$885
Wed
$860
$170
$50
$1,080
Thu
$980
$200
$60
$1,240
Fri
$1,080
$230
$70
$1,380
Sat
$1,320
$300
$90
$1,710
Sun
$880
$220
$75
$1,175
Total
$6,600
$1,400
$420
$8,420
Grow the store · Growth $109/mo
Once the store runs itself, you can market it
Belta already sees what's selling and what your rivals are doing — so it can do the marketing for you. You approve. Belta runs it.
Content Studio
Your whole month, planned
Reels, in-store Treats and delivery offers — drafted from what's selling, what competitors just did, and the weather. Review, approve, done.
Treats
Customers walk in. You keep them
An offer they unlock by leaving their email — scratch a card or unwrap a gift to reveal it. Your list grows from the people who actually walked in.
app.belta.ai/t/yourshop
YOUR TREAT TODAY
🎟 Scratch card🎁 Wrapped gift
30% off
↑ Drag to scratch — try it
YOU UNLOCKED
30% off your order
Email✓ Captured
Marketing consent✓ Opted in
Your own page
One link, always current
belta.ai/yourshop updates itself — today's Treats, live delivery offers, a photo grid of past ones. One link in your bio that's never stale.
Your Shop
Open today · 11am – 9pm
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Scratch & win this week
Up to 30% off in-store
● Live
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20% off on Uber Eats
Ends Sunday
● Live
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Past Treats
A photo grid of everything you've run
Competitor intelligence
Know what rivals do first
Belta watches your local rivals daily — Uber Eats prices, posts, menu launches. The morning they move, a draft response is waiting in your calendar.
Competitors · Your local area
Updated 2h ago
S
Sweet Spot Nearby
New-product reel yesterday · 3-for-2 on Uber Eats
Response ready →
D
Dessert Bar Down the Road
Launched a new autumn menu
Counter →
C
Café Around the Corner
No recent activity
Watching
Simple setup
Up and running in under an hour
No long onboarding. No setup calls (unless you want one). Upload your invoices, hit go — your store is in.
01
Upload your invoices
Drop up to 3 supplier invoices — PDF or photo. AI reads them and builds your inventory automatically. No manual data entry.
02
Build your recipes
Add your products and recipes. Every batch logged on the kiosk updates your COGS live. No spreadsheets needed.
03
Upload your menu
Export from Square or Lightspeed. AI reads any CSV format from any POS system — no configuration required.
04
Open Content Studio
Add competitors, hit Generate. Your first month of content — reels, in-store Treats and delivery offers — is ready in under a minute.
Simple pricing
Start free, scale as you grow
14-day free trial on Growth — our most popular plan. No credit card. Cancel anytime.
Starter
$49/mo*
Run your store operations. Know your numbers every week.
* All prices are in AUD and exclude GST. 14-day free trial on Growth — no credit card, cancel anytime.
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Founding 100
Limited intake at launch.
We're opening Belta to our first 100 food businesses with a price lock — your monthly rate stays the same for 12 months, even when we raise prices for everyone else.
Sign up before we close the founder intake.
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Built in Australia
Support that picks up.
We're a small Australian team, building Belta for Australian food businesses. Support is run from here.
When you message us, you get a fast reply from a real human — not a queue, not a bot, not an outsourced agent.
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While your competitors are guessing what to post, you're running the promotion, watching the customers come back, and finally seeing what your store actually makes.
The Belta promise to every food business owner in Australia
Stop running in the business. Start running on it.
Belta does the operational work so you can finally do the marketing. Or — Belta does the marketing too, so you can just run the store.
