Built for Australian food businesses

You're flat out running the store.
The marketing never gets done.

Belta sees what's selling in your shop and does the marketing off the back of it. Promotions, scratch-card offers that capture customer emails, an answer when the shop down the road drops their price. You approve it over coffee on Monday. It runs all week.

Try it free → See how it works ›

14-day free trial on Growth · No credit card · Cancel anytime
Built in Australia · We answer WhatsApp 9am–7pm AEST

belta · live from your store

The problem

Why running a food business eats your day

Most owners we talk to run their store on paper, WhatsApp threads and gut feel. There's no time left to grow it, and none of the tools they've already paid for talk to each other.

📋

The day-to-day is manual

Stocktake on Sundays, roster by WhatsApp. You know what you paid your suppliers last month. What a single scoop costs you to make is still a guess.

📵

Marketing is whatever's left

Sunday night you sit down to "do social". You post a photo of the counter, it gets eleven likes, and that's the week done. Meanwhile a customer walked in, paid, left, and you have no way to reach them again.

🧩

Nothing talks to each other

Square does payments. MYOB does the books. Hootsuite schedules posts. Not one of them knows what sold this morning, or that the shop across the road just put a new menu up.

How it works

Where Belta gets what it knows

Your staff already log what they do during a shift. That's the raw material. Belta turns it into your numbers on Monday and your campaigns on Tuesday, and you don't re-enter any of it.

Staff log work

Batches, deliveries and hours · kiosk and staff app

→

Live data

Inventory, COGS, wages and revenue · up to the minute

→

Weekly scorecard

Revenue, costs and profit · every Monday

→

Campaign Studio

A month of reels, Treats and offers · built from your numbers

→

Treats → customers

Customers unlock an offer and leave their email

↺ They come back, your staff log more, and it goes round again.

▶ Take the interactive tour

The kiosk

Your store keeps track of itself

Staff tap what they just did: batch made, delivery in, stock opened. It takes ten seconds and nobody needs training on it.

The Belta kiosk home screen — today's team clocked in, with big tappable tiles for Made a Batch, Restock, Opened Stock and Report an Issue

Staff app

Roster and payslips, on their phone

Staff see their shifts, set their availability and pull their own payslips. The roster comes off the fridge door.

Every clocked hour lands in the Wages line on your scorecard.

My week● On shift

Today · Sat11:00 – close

Thu5h 30m

Wed6h 00m

Mon4h 15m

Hours this week22h 45m

→ Wages on scorecardauto

Inventory & live COGS

Know what each item costs

Set your recipes once. As staff log batches and the POS sells units, Belta deducts the ingredients and costs each product for you.

The batch logging screen — a grid of the shop's menu items, each one a tap to log a fresh batch

Weekly scorecard

Monday morning, one screen

Revenue by day and by channel (POS, Uber Eats, DoorDash), with COGS, wages and profit worked out. You won't need the spreadsheet or a call to your accountant.

app.belta.ai/app

Live

Revenue

$8,420

Gross margin

71%

In my pocket

$1,180

Day	🏪 POS	🟢 Uber	🔴 DoorDash	Total
Mon	$760	$150	$40	$950
Tue	$720	$130	$35	$885
Wed	$860	$170	$50	$1,080
Thu	$980	$200	$60	$1,240
Fri	$1,080	$230	$70	$1,380
Sat	$1,320	$300	$90	$1,710
Sun	$880	$220	$75	$1,175
Total	$6,600	$1,400	$420	$8,420

Campaign Studio

Your whole month, planned

A month of campaigns drafted from what's selling, what your competitors just did and what the weather's doing. Belta cuts the reel too, from clips you've already shot, with the captions and music on it. You review it and hit approve.

Belta Campaign Studio — the reel builder open over the campaign calendar, showing a 3-clip timeline, length and reframe controls, transitions, music and voiceover, plus the Add-from-Library tile

Content Library

Every clip you shoot, kept & reusable

Every photo and video you upload is saved, tagged and searchable. Pull a clip you shot in March into a reel you're making today instead of filming it again. You can export the whole library whenever you want.

Tag a clip "pistachio" once and you'll still find it in a tap next March.

app.belta.ai/app/content-library

Content Library 142 clips · 3.2 GB of 25

#product #staff #pistachio #behind-the-scenes

▶ 0:08

▶ 0:12

▶ 0:05

▶ 0:09

▶ 0:15

Treats

Customers walk in. You keep them

They scratch a card or unwrap a gift to reveal the offer, and leave their email to claim it. Your list fills up with people who've already been through the door.

app.belta.ai/t/yourshop

YOUR TREAT TODAY

🎟 Scratch card🎁 Wrapped gift

30% off

↑ Drag to scratch, go on

YOU UNLOCKED

30% off your order

Email✓ Captured

Marketing consent✓ Opted in

Your own page

One link, always current

belta.ai/yourshop updates itself as your offers change: today's Treats, what's live on delivery, a grid of what you've run before. Put it in your Instagram bio and forget about it.

Your Shop

Open today · 11am – 9pm

🎟

Scratch & win this week

Up to 30% off in-store

● Live

🟢

20% off on Uber Eats

Ends Sunday

● Live

📸

Past Treats

A photo grid of everything you've run

Competitor intelligence

Know what rivals do first

Belta checks your local rivals every day: Uber Eats prices, new posts, menu launches. The morning one of them moves, there's a draft response sitting in your calendar.

Competitors · Your local area

Updated 2h ago

Sweet Spot Nearby

New-product reel yesterday · 3-for-2 on Uber Eats

Response ready →

Dessert Bar Down the Road

Launched a new autumn menu

Counter →

Café Around the Corner

No recent activity

Watching

Simple setup

Up and running in under an hour

There's no onboarding programme and no setup call unless you want one. Upload a few invoices and your store's in.

Upload your invoices

Drop in up to 3 supplier invoices, PDF or photo of the paper one. Belta reads them and builds your inventory from what's on them.

Build your recipes

Add your products and what goes into them. From then on, every batch your staff log on the kiosk moves your COGS.

Upload your menu

Export your menu from Square or Lightspeed and upload the CSV. Belta works out the columns itself, whichever POS it came from.

Open Campaign Studio

Add the shops you compete with and hit Generate. Your first month of reels, Treats and delivery offers is ready in about a minute.

Simple pricing

What it costs

14 days free on Growth, which is the plan most shops end up on. No credit card, and you can cancel from inside the app.

Starter

$49 /mo*

Runs your store day to day, and tells you where you landed each week.

✓

Kiosk for staff

✓

Inventory + live COGS

✓

Weekly scorecard

✓

Orders & suppliers

✓

Staff app (roster, payslips, deliveries)

Get started

Founding 100

Limited intake at launch.

We're taking on our first 100 food businesses with the price locked in. Whatever you pay in month one, you pay in month twelve, even after we put prices up for everyone else.

Once the 100 are in, that's it.

💬

Built in Australia

Support that picks up.

We're a small team here in Australia, and we answer our own support.

Message us on WhatsApp between 9am and 7pm AEST and one of us will answer you directly.

FAQ

Questions, answered

What is Belta?

Belta is marketing and operations software for Australian food businesses: cafes, gelato shops, dessert bars, bubble tea and quick-service. It handles your marketing (content, customer Treats, competitor monitoring) and your day-to-day ops (live COGS, a weekly scorecard, staff rostering) in one place, so each side knows what the other is doing.

Who is Belta for?

Small Australian food retailers: gelato, frozen yogurt, açaí, bubble tea, bakeries, cafes and QSR. If you run a counter-service food business and you're doing your marketing and your numbers by hand, Belta is built for you.

Does Belta work with Square, Uber Eats and DoorDash?

Yes. Belta connects to Square to sync your POS revenue automatically, and your weekly scorecard breaks revenue down across in-store, Uber Eats and DoorDash so you can see what each channel is making you.

Do I need a website to use Belta?

No. Belta gives you a live page at belta.ai/yourshop with your current offers and customer Treats on it, so you can capture and reward customers without paying for a separate website.

How much does Belta cost?

Starter is $49/mo (ops only), Growth is $109/mo (ops plus marketing), and Pro is $199/mo (multi-location). All prices are in AUD and exclude GST.

Is there a free trial?

Yes. 14 days free on the Growth plan, no credit card required. Upload a supplier invoice and your store is set up in minutes, with your menu and costs ready to go.

You're flat out running the store.
The marketing never gets done.