Terms of Service

01About these Terms

These Terms of Service (Terms) govern your access to and use of the Belta software, website, and services (the Service). The Service is operated by Hoora Pty Ltd (ABN 87 689 552 449), an Australian company trading as Belta ("Belta", "we", "us", "our"). Our registered office is at [Registered Address — to be inserted].

By accessing belta.ai, app.belta.ai, or any related page (including app.belta.ai/try), creating an account, uploading any data, or otherwise using the Service, you agree to be bound by these Terms. If you don't agree, don't use the Service.

If you're entering into these Terms on behalf of a business, you confirm you have the authority to bind that business, and "you" and "your" refer to that business.

These Terms incorporate our Privacy Policy by reference.

02The Service

Belta is a software-as-a-service platform for Australian food businesses. The Service includes (but is not limited to):

• Operational tools — inventory, recipes, stock control, staff rostering, time entries, kiosk, weekly scorecard, profit-and-loss reporting, COGS tracking.
• Marketing tools — AI-generated campaign calendars, hero-product proposals, promotional treats ("Treats" and "Spot Treats"), customer-facing promotional pages, redemption tracking.
• Intelligence tools — AI weekly summary, competitor monitoring, observations from publicly available sources.
• Integrations — Square POS sync, Stripe billing, email-based reporting workflows.
• The /try demo — a free, no-signup-required invoice-upload demonstration of how Belta extracts and structures your business data.

We may add, modify, or remove features at any time. We'll give you reasonable notice for material changes that affect paid plans.

03The /try demo

3.1 What /try is

The /try flow at app.belta.ai/try lets you upload one or more supplier invoices (PDF or image) and receive an extracted, categorised view of your inventory in approximately 60 seconds. It's a demonstration of the Service, free to use, and doesn't require account creation.

3.2 What we do with your /try uploads

When you upload an invoice on /try, we:

• Process the document with AI (currently provided by Anthropic, PBC, with processing occurring in the United States) to extract supplier, item, quantity, and price data;
• Temporarily store the uploaded file and the extracted data in our database (in a record called pending_onboarding) so that you can review, edit, and either proceed to account creation or abandon the session;
• If you create an account within a reasonable period, transfer that data into your new store;
• If you don't create an account, retain the data for a short period (no more than 30 days) and then delete it, unless you've asked us to delete it sooner.

See our Privacy Policy for the full detail on data handling.

3.3 Use of /try is for your own evaluation only

You may use /try only to evaluate the Service for your own business. You must not:

• Use /try to evaluate, benchmark, or reverse-engineer the Service for a competing product;
• Submit invoices that aren't your own, or that you don't have permission to submit;
• Automate, script, scrape, or otherwise programmatically submit material to /try;
• Bypass rate limits, captchas, or other protections;
• Frame, mirror, or republish the /try output or screens;
• Submit material designed to manipulate, mislead, or attack our AI processing or systems;
• Submit material that contains malware, executable code, or material designed to compromise our systems.

3.4 No warranty on /try output

/try is a demonstration. The extracted data may contain errors. You shouldn't rely on /try output for accounting, tax, or operational decisions without verification.

04Accounts and trial

4.1 Account creation

To use Belta beyond /try, you need a Belta account associated with a "store". Account creation requires a valid email address, a password of at least eight characters, and basic business details. You're responsible for keeping your password confidential and for all activity under your account. Tell us at hello@belta.ai immediately if you suspect unauthorised access.

4.2 The 14-day free trial

New stores receive a 14-day free trial with full access to all features (equivalent to our highest-tier plan during the trial). The trial begins when your store is created and runs for 14 calendar days. We don't ask for a credit card for the trial.

4.3 What happens when the trial ends

• You'll lose access to paid features (Marketing tools, AI weekly summary, Competitor monitoring) unless you've upgraded;
• Operational features may remain accessible on the Starter tier (free), subject to our then-current pricing;
• Your data remains in our systems and you can upgrade at any time to restore access.

4.4 Eligibility

You must be at least 18 years old, an Australian-resident business (or operating a business with an Australian presence), and able to enter into binding contracts. Belta is built for Australian food and hospitality businesses; we may decline to provide the Service to businesses outside that scope.

05Plans, fees, and billing

5.1 Plan tiers

The Service is offered in four tiers — Trial, Starter, Growth, and Pro. Current pricing and feature inclusions are published on our website. Pricing is quoted in Australian dollars (AUD) and is GST-inclusive unless stated otherwise.

5.2 Payment

Paid subscriptions are processed by Stripe (Stripe Payments Australia Pty Ltd). We don't store your card details — Stripe does. By subscribing, you authorise us, via Stripe, to charge your nominated payment method on a recurring basis until you cancel.

5.3 Auto-renewal

Subscriptions automatically renew at the end of each billing period (monthly or annually, as you elected) at the then-current price. We'll give you at least 30 days' written notice of any price increase.

5.4 Failed payments and past-due accounts

If a payment fails, we'll attempt to retry via Stripe. During this grace period your access continues. If the payment isn't resolved, your subscription will be downgraded to the Starter tier and you'll lose access to paid features until you reinstate payment.

5.5 Refunds

We don't generally offer refunds for partial billing periods, but you have rights under the Australian Consumer Law that aren't excluded by these Terms — including a right to a refund where the Service has a major problem we can't fix in a reasonable time. Contact hello@belta.ai if you believe you're entitled to a refund.

5.6 Cancellation

You can cancel your paid subscription at any time from your account settings. Cancellation takes effect at the end of the current billing period. After cancellation, your account is downgraded to the Starter tier (not deleted) — you keep access to operational features on the free tier, and you can re-subscribe at any time.

5.7 GST and tax invoices

Where GST applies, we'll issue a valid tax invoice for each payment. Belta's ABN appears on every invoice.

06Your data and your customers' data

6.1 You own your data

All data you upload, enter, or generate through the Service — including invoices, menus, supplier lists, recipes, staff records, customer contacts, redemption records, and POS data — remains yours (your Customer Data). We don't claim ownership of it.

6.2 The licence you give us

To provide the Service, you grant Belta a non-exclusive, worldwide, royalty-free licence to host, copy, transmit, display, and process your Customer Data for the purpose of providing the Service to you. This licence ends when you delete your data or terminate your account, except where we need to retain limited copies to comply with legal obligations or for backup integrity.

6.3 Aggregated and de-identified data

We may create aggregated, de-identified, or statistical data from Customer Data (for example, "average café COGS in Sydney in May"). Once data is genuinely de-identified, it's no longer your Customer Data, and we may use it to improve the Service, publish industry benchmarks, or for research. We won't publish or share aggregated data in any way that could re-identify you or your business.

6.4 AI training

6.5 Your customers' data

Some features (notably Treats and Spot Treats redemption) involve us processing personal information about your end-customers — for example, a mobile number or email at point of redemption. For that information:

• You are the data controller (in plain terms, you decide what's collected and why);
• We're the data processor (we process it on your instructions to deliver the feature);
• You're responsible for ensuring you've given your customers a proper privacy notice and have a lawful basis to share their information with us;
• We handle that data in accordance with our Privacy Policy and applicable law.

6.6 Data export and deletion

You can export your data from the Service at any time. On termination, you can request that we delete your data, and we will do so within 30 days, subject to limited legal-retention requirements (for example, financial records we're required to keep for tax purposes).

07Acceptable use

You agree not to:

• Use the Service to send marketing communications that breach the Spam Act 2003 (Cth) (for example, sending commercial electronic messages without consent or without a working unsubscribe);
• Use the Service to collect or process personal information in breach of the Privacy Act 1988 (Cth) or the Australian Privacy Principles;
• Use the Service to make misleading or deceptive representations to your customers in breach of the Australian Consumer Law;
• Use the Service to facilitate illegal activity, fraud, money laundering, or activities prohibited by Australian law;
• Reverse-engineer, decompile, disassemble, or attempt to derive the source code or underlying logic of the Service (except to the extent this restriction is prohibited by law);
• Scrape, crawl, copy, frame, mirror, or systematically extract content, screens, or output from the Service;
• Access the Service for the purpose of building or assisting in the building of a competing product, service, or AI model;
• Submit data you don't have the right to submit, or that infringes anyone's intellectual property or privacy;
• Resell, sublicense, rent, or transfer your access to anyone else (except permitted staff users within your store);
• Attempt to circumvent rate limits, paywalls, plan gating, or any technical protection;
• Interfere with the security or operation of the Service, including by uploading malware or attempting unauthorised access.

We may suspend or terminate your account if we reasonably believe you've breached this section.

08Intellectual property

8.1 Our IP

The Service, including all software, source code, designs, user interfaces, logos, the Belta name and eye logo, AI prompts, prompt engineering, models, data extraction logic, algorithms, documentation, and the look and feel of every screen, is owned by Hoora Pty Ltd or licensed to us. No rights are transferred to you except the limited right to use the Service as set out in these Terms.

8.2 What you can't do with our IP

• Copy, reproduce, adapt, or create derivative works of the Service;
• Use the Belta brand, logo, screenshots, or marketing copy without our written permission, except for accurate, factual references (for example, "we use Belta");
• Pass off any product or service as being Belta's or affiliated with Belta;
• Replicate the design, layout, flow, prompts, or output structure of the Service in a competing product.

8.3 Feedback

If you give us feedback, ideas, or suggestions about the Service, we can use them without restriction or compensation. You're not transferring ownership of underlying IP, but you're giving us a perpetual, royalty-free licence to use the feedback to improve the Service.

8.4 Trade marks

"Belta" and the Belta eye logo are trade marks of Hoora Pty Ltd. Other names, logos, and trade marks are the property of their respective owners.

09Third-party integrations

The Service integrates with third-party services including Square (POS sync), Stripe (payments), Anthropic (AI processing), Supabase (hosting and database), Meta (advertising pixel), and Vercel (web hosting and analytics). You're responsible for complying with the terms of any third-party service you connect to your Belta account.

We're not responsible for the availability, accuracy, or behaviour of third-party services. If a third-party service is unavailable, the corresponding features in Belta may not work — for example, if Square is down, POS sync won't run.

10AI-generated output

Many features of the Service produce AI-generated output — including marketing campaigns, hero product proposals, weekly summaries, competitor observations, and inventory categorisations. AI output:

• May contain errors, omissions, or inaccuracies;
• May reflect biases in training data or input data;
• Should be reviewed before you publish, send, or act on it;
• Is not professional advice (financial, legal, marketing, or otherwise);
• Remains your responsibility once you publish or use it.

You're solely responsible for any content you publish, send to customers, or act on, even if Belta generated or suggested it. If a Belta-generated campaign breaches the Spam Act or makes a misleading representation when you send it, that's on you, not on us.

11Warranties and Australian Consumer Law

11.1 Australian Consumer Law

Nothing in these Terms excludes, restricts, or modifies any consumer guarantee, right, or remedy you have under the Australian Consumer Law (Schedule 2 to the Competition and Consumer Act 2010 (Cth)) or any other law that can't be lawfully excluded.

11.2 Service "as is"

Subject to clause 11.1, the Service is provided "as is" and "as available". We don't warrant that the Service will be uninterrupted, error-free, or meet your specific requirements.

11.3 Our consumer-guarantee remedies

If we're liable under a consumer guarantee that can't be excluded but our liability can be limited, our liability is limited (at our option) to: re-supplying the Service, or paying the cost of re-supplying the Service.

12Limitation of liability

12.1 General cap

Subject to clause 11, and to the maximum extent permitted by law, our total aggregate liability to you for all claims arising out of or in connection with the Service or these Terms is limited to the amount you paid us for the Service in the 12 months immediately before the claim arose.

12.2 Excluded losses

Subject to clause 11, neither party is liable to the other for any indirect, consequential, special, incidental, or punitive loss, or for loss of profits, loss of revenue, loss of business, loss of goodwill, loss of data (other than reasonable costs of restoring data from backup), or loss of opportunity, even if that loss was foreseeable.

12.3 What you indemnify us for

You agree to indemnify Belta against any third-party claim arising from: (a) your breach of these Terms, (b) your Customer Data or content, (c) your end-customers' claims about how their data was handled where the breach was on your side, or (d) your use of AI output in a way that breaches law or another person's rights.

13Suspension and termination

13.1 You can terminate any time

You can cancel your subscription or close your account at any time from your account settings, or by emailing hello@belta.ai.

13.2 We can suspend or terminate

We can suspend or terminate your access if:

• You breach these Terms and don't fix the breach within 14 days of us asking (or immediately, if the breach is serious or can't be fixed);
• You fail to pay fees when due and don't fix that within 14 days;
• We're required to do so by law;
• You use the Service in a way that creates legal, security, or reputational risk to us or other users.

13.3 Effect of termination

• Your right to use the Service ends;
• We'll provide a reasonable opportunity to export your data;
• We'll delete your Customer Data within 30 days, subject to limited legal-retention obligations;
• Any provisions that by their nature should survive (intellectual property, limitation of liability, dispute resolution, governing law) will survive.

14Changes to these Terms

We may update these Terms from time to time. If a change is material, we'll give you reasonable notice — by email or in-app notice — at least 30 days before the change takes effect. Your continued use of the Service after the change takes effect means you accept the new Terms. If you don't accept, you can cancel before the change takes effect and we'll refund any prepaid fees for the unused period.

15Dispute resolution

15.1 Talk to us first

Before starting any legal action, you agree to contact us at hello@belta.ai and try to resolve the issue informally. We commit to doing the same.

15.2 Small business ombudsman

If you're a small business and we can't resolve a dispute informally, you may be able to access the Australian Small Business and Family Enterprise Ombudsman for assistance.

15.3 Governing law and jurisdiction

These Terms are governed by the laws of New South Wales, Australia. Each party submits to the non-exclusive jurisdiction of the courts of New South Wales and the courts of appeal from them.

16Other

16.1 Entire agreement

These Terms, together with the Privacy Policy and any plan-specific terms we agree in writing, are the entire agreement between you and us about the Service.

16.2 Assignment

You can't assign these Terms without our written consent. We can assign these Terms to a related body corporate or to a buyer of our business.

16.3 No partnership

Nothing in these Terms creates a partnership, joint venture, agency, or employment relationship.

16.4 Severability

If any part of these Terms is unenforceable, the rest remains in effect.

16.5 Waiver

Failure to enforce a right under these Terms isn't a waiver of that right.

16.6 Notices

We'll send notices to you at the email address you've registered. You can send notices to us at hello@belta.ai.

16.7 Unfair contract terms

If you're a small business (under 100 employees or under $10 million annual turnover), the unfair contract terms regime under the Competition and Consumer Act 2010 (Cth) applies to these Terms. Nothing in these Terms is intended to be an unfair term — if a court finds any term unfair, that term will be void and the rest of the Terms will continue.

17Contact